The evidence digital marketing increases your sales

The evidence digital marketing increases your sales

Following our WTF Digital Marketing guide last week many of you have asked, does digital marketing work? Whether you’re selling a product or a professional service there is a digital marketing platform that will work for you.

Each of these companies took a leap of faith and invested in digital marketing to increase their sales. Here are just a few examples of the campaigns we ran last year.

The Property Company

  • We reached an audience of 57,833 people
  • The adverts have been viewed 60,029 times
  • Over 2,424 people have been to the landing page
  • The brochure has been downloaded by 240 potential buyers
  • We achieved all of this for £536.51 in advertising costs

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The Gas Company

  • Our advertising used very targeted messages and audiences in Google and Facebook advertising, social media content and email marketing.
  • Our email marketing is currently exceeding industry standards with industry average for email opens currently merely 18.2, but we have achieved 24.4%, with an average link click of 3.1%, double the current industry average.
  • To create the marketing message to buy locally, a set of Google adverts have so far achieved, 98449 impressions and 336 click through at just 0.12p per click for a total of £40. Our Google advertising campaign, to support the exclusive deal with Glow worm boilers received 172,783 impressions and 654 interactions, further aided by 2 Facebook boosted post resulting a reach of 7800 people with 234 post interactions.
  • With recent new builds in the geographic target market, we launched a campaign to educate homeowners on their new boiler responsibilities and promote their boiler services achieving 2,834 reach and a huge 165 conversions at only 17p per conversions.

The Knitting Company

  • Our Google Banner Ads reached out to potential knitting franchisee’s achieving a huge 511,213 impressions and 1990 clicks at a cost per click of just 13p!
  • We used Facebook advertising to reach a further targeted audience of 35,877 and achieving a total of 455 brochure downloads
  • The knitting franchisee’s intricate website has had great traction with 1752 visits, 6184 page views and 3.53 page sessions across only a 1 month period.

“I was sceptical about digital marketing and had only ever advertised in my local area and magazines. We did a digital marketing campaign for 12 weeks promoting our new Glowworm boiler with 10-year warranty and we sold and fitted a total of 35 in that time. It’s done wonders for our brand awareness and sales.”

Allan Greirson, Owner


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