Case Study

Client Name

Knitting For All

Introduction

Knitting For All offer knitting classes for children and adults all over the UK. They also offer a franchise to passionate knitters who want to share their passion and skills with others.

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511,213 impressions – 1990 clicks

at a cost per click of just 13p

Targeted audience of 35,877 and 455 brochure downloads

Details

The aim of the campaign was to increase the number of Knitting For All franchisees and reach a new audience of potential knitting teachers. Our first task was to design, build and write copy for a new website which featured an online knitting shop, a diary of events and the ability to book your knitting class online.

The website also featured a member’s area where franchisors could access all the documents and information they require. They also have their own website page to promote their individual classes and activities.

Once the new website was live, we developed a campaign to attract new franchisors using Facebook and Google banner advertising. We also wrote, designed and set up an email marketing campaign that tied in with the online advertising.

Challenges and points of interest

The main challenge with this project was targeting the right type of customers online. We decided to target people who had an interest in knitting which was key to the success of this campaign.

Results

  • Our Google Banner Ads reached out to potential knitting franchisee’s achieving a huge 511,213 impressions and 1990 clicks at a cost per click of just 13p!
  • We used Facebook advertising to reach a further targeted audience of 35,877 and achieving a total of 455 brochure downloads
  • Knitting For All’s intricate website has had great traction with 1752 visits, 6184 page views and 3.53 page sessions across only a 1 month period.

511,213
impressions

1990
clicks at a cost
per click of just 13p

Targeted audience
of 35,877
and 455 brochure
downloads

Services we delivered


Website design, copywriting and build

Design

Facebook Advertising

Google Advertising

Email marketing

Social media

“UNIQ Marketing and Design ran a digital marketing campaign for three months on my behalf. Through Facebook and Google AdWords they generated increased traffic to my website and created 455 leads.”

Kerry Kimber Knitting For All

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