Knitting For All
Knitting For All offer knitting classes for children and adults all over the UK. They also offer a franchise to passionate knitters who want to share their passion and skills with others.
The aim of the campaign was to increase the number of Knitting For All franchisees and reach a new audience of potential knitting teachers. Our first task was to design, build and write copy for a new website which featured an online knitting shop, a diary of events and the ability to book your knitting class online.
The website also featured a member’s area where franchisors could access all the documents and information they require. They also have their own website page to promote their individual classes and activities.
Once the new website was live, we developed a campaign to attract new franchisors using Facebook and Google banner advertising. We also wrote, designed and set up an email marketing campaign that tied in with the online advertising.
The main challenge with this project was targeting the right type of customers online. We decided to target people who had an interest in knitting which was key to the success of this campaign.
clicks at a cost
per click of just 13p
and 455 brochure
“UNIQ Marketing and Design ran a digital marketing campaign for three months on my behalf. Through Facebook and Google AdWords they generated increased traffic to my website and created 455 leads.”
Kerry Kimber Knitting For All