Case Study

Client Name

Akela Developments

Introduction

The Castle View development based in Dalkeith, were designed and built by Akela Construction. We had the pleasure of promoting these beautiful modern homes set in the Midlothian countryside.

akela-development-1

Our adverts were viewed 178,969 times

1,122 people clicked on the advert

all this for £248.65 in advertising costs

Details

The purpose of the campaign was to raise awareness of the Castle View development and increase the number of viewings. In addition to that we aimed to increase awareness of the Akela Construction brand and reach a new audience of potential buyers, previously untapped.

To achieve these goals, we created a Facebook advertising campaign targeting new and growing families in the Edinburgh and surrounding area. We designed and created a range of Facebook adverts and a website landing page promoting Castle view. We also created a brochure which potential buyers could download from the website for further information about the development. Consequently, we were able to capture the names and email addresses of everyone who got the brochure and continue to market to them.

We complimented the Facebook advertising with boosted Facebook posts and social media. This enabled us to continue to raise awareness of the development, share details about the community and the properties and keep our audience engaged.

Challenges and points of interest

The primary challenge with this campaign was to identify the best audience for the campaign. We tested different geographical areas and demographics in order to identify the customers most likely to buy and live in that development and area.

Results

  • Over a period of 10 weeks
  • Our adverts were viewed 178,969 times
  • 1,122 people clicked on the advert
  • 44 people downloaded the brochure
  • We achieved all of this at a cost of £248.65 in advertising costs

Our adverts were
viewed
178,969
times

1,122 people
clicked on the
advert

all this for £248.65 in
advertising costs

Services we delivered


Facebook advertising

Google banner advertising

Social media

Email marketing

Website landing page

Design of marketing materials

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