Case Study

Client Name

Glencairn Properties

Introduction

Glencairn Properties build, design and sell stylish city centre properties in Edinburgh. Their homes offer all the benefits of living in the city in a beautiful designed home. Prices of these properties start at £485,000.

Reached an audience of 16,249 people

Over 1,728 people have been to the landing page

The brochure has been downloaded by 130 potential buyers

All this for £270 in advertising costs

Details

The purpose of the campaign was to increase the number of viewings of Glencairn’s latest property project, Craigmount Avenue. The secondary goals were to reach a new and larger audience of potential buyers and to increase Glencairn’s brand awareness.

To achieve these goals, we created a Facebook advertising campaign targeting affluent couples and families in the Edinburgh area. We designed and created a range of Facebook adverts, a website landing page promoting Craigmount Avenue. We also created a downloadable brochure which enabled us to capture the email addresses of potential buyers.

We complimented the Facebook advertising with boosted Facebook posts. Currently we are marketing the opening of the show home to our Facebook audience, as well as every potential customer who has downloaded the Craigmount Ave brochure. We are also emailing everyone who has given their email address.

Challenges and points of interest

The main challenge with this campaign was to keep the Facebook audience engaged and interested. Marketing the opening of the show home was key to this.

Results

Over a four week period…

  • We reached an audience of 16,249 people
  • The adverts have been viewed 39,823 times
  • Over 1,728 people have been to the landing page
  • The brochure has been downloaded by 130 potential buyers
  • We achieved all of this for £270 in advertising costs

Reached an audience of 16,249 people

Over 1,728 people have been to the landing page

Services we delivered


Facebook Advertising

Email marketing

Website landing page

Design of marketing materials

“UNIQ Marketing and Design provides Glencairn Properties with a complete service for all our website, design and digital marketing work. I would happily recommend UNIQ for new build property marketing.”

Daryl Teague Glencairn Properties

Case Studies

Most Recent Projects