Glencairn Properties build, design and sell stylish city centre properties in Edinburgh. Their homes offer all the benefits of living in the city in a beautiful designed home. Prices of these properties start at £485,000.
The purpose of the campaign was to increase the number of viewings of Glencairn’s latest property project, Craigmount Avenue. The secondary goals were to reach a new and larger audience of potential buyers and to increase Glencairn’s brand awareness.
To achieve these goals, we created a Facebook advertising campaign targeting affluent couples and families in the Edinburgh area. We designed and created a range of Facebook adverts, a website landing page promoting Craigmount Avenue. We also created a downloadable brochure which enabled us to capture the email addresses of potential buyers.
We complimented the Facebook advertising with boosted Facebook posts. Currently we are marketing the opening of the show home to our Facebook audience, as well as every potential customer who has downloaded the Craigmount Ave brochure. We are also emailing everyone who has given their email address.
The main challenge with this campaign was to keep the Facebook audience engaged and interested. Marketing the opening of the show home was key to this.
Reached an audience of 16,249 people
Over 1,728 people have been to the landing page
“UNIQ Marketing and Design provides Glencairn Properties with a complete service for all our website, design and digital marketing work. I would happily recommend UNIQ for new build property marketing.”
Daryl Teague Glencairn Properties